Tommy Bahama is the island-inspired lifestyle brand that defines relaxed, sophisticated style in Men’s and Women’s Sportswear, Swimwear, Accessories, Footwear and Home Furnishings. With a vision to be the DEFINITIVE LIFESTYLE BRAND, Tommy Bahama has built the premier island-lifestyle brand over the last 25 years.
In 2017, Tommy Bahama achieved global brand sales of US $1.3 billion and has grown to reach millions of new guests by building awareness of the brands status as the authentic icon of island life. Brand campaign strategies include video ads on local TV, Hawaiian Air and hotel rooms, and experiential engagement with branded hotel key cards, Free Rides from hotels.
In 2019, Tommy Bahama celebrated 25 years of paradise by taking their guests on an exciting journey of color, craftsmanship, innovation and artistry. Currently, the brand continues to curate new experiences within a quickly changing retail landscapes with 167 retail stores, 17 restaurants, 2 Marlin Bars and retail available for purchase in top department stores and over 2,000 specialty stores worldwide. All apparel and accessories are licensed or down in house through the owners Oxford Industries. There are currently over 32 licensees in various categories.
The brand has also collaborated on strategic partnerships with Pendleton, Maui Jim®, MLB®, NFL, and Collegiate.
Project
Tommy Bahama
Client
Tommy Bahama
What We Do
Licensing and Brand Consultants
